Thursday, January 31, 2019

Using social media for business week 2 CSIT155


Business in Social media platforms


Nowadays there are many social media platforms used for personal use. Major platforms like Facebook, Twitter, Snapchat, Instagram and Tumbler all have special aspects to them but hold similar backgrounds. The differences and similarities of each platform make people feel the need to have an account in practically all the sites that I have mentioned. They seem to be geared toward personal use because they are advertised to help connect with friends, share pictures and common interests with followers and outside sources. Instagram and Snapchat are in the same category where they generally have just one objective of sharing your life, pictures, business, etc. with groups of followers. Facebook and Twitter tend to be more well rounded in the fact it has all sorts of information on it, you can buy/sell products, join groups if you are interested in a certain subject, all while connecting with friends and families through chats and pictures.

Generally, because of the mass users on each social media website, it makes it well rounded for business and marketing. These sites are used more than Yelp, people will check a Facebook page, twitter page etc. to see people’s reviews on the businesses. Even my car has apps on it that work with navigation to find a business and its connection to “Facebook pages” where it links you to the reviews people have left about the business. As I’ve mentioned before people also use Facebook as a business in its own. Pages like “ Off-Road desert deals” is a page you can buy and things like lights all the way to cars. People also start-up business only on Facebook selling jewelry, clothes experiences etc. A business that creates tools like this makes it so it is impossible for individuals to live without them and also making it easier for people to get themselves out there.

Most if not all the social media platforms I mentioned almost every big known and small businesses use. All these platforms are free to use which cuts down costs of advertising greatly and if you do what to advertise to a certain demographic of people you can pay to have your advertisement show up on a persons feed. On these websites, Targeting sales are massive because of the website’s algorithms. These platforms have made it a “one-stop shop” for the average internet social media user.

4 comments:

  1. Goodness, I didn't even think about Yelp! What I question is, are Yelps reviews till authentic and organic, or have they been diluted with posers and paid commenters? Your article mentions different things that I didn't think of as "important" for some social media users, so thank you for opening my brain up to your ideas!

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    1. That’s so true that it’s hard to differentiate Yelp reviews in regards to authenticity! Whether someone is being paid to post, an angry employee is saying something, or its genuine, it’s hard to tell sometimes.

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  2. Facebook is so great for businesses because it really is linked to everything. I love that you pointed out most social media platforms are free to use because that should make entrepreneurs and business owners want to jump on the chance to market for free!

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  3. I think that is a great point that social media is free and a business is going to take advantage of all and it is most likely to use most of them, so they can promote and advertise for free

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