Monday, April 22, 2019

Week 7 part 2

I think these posts will engage my audience mainly because of the picture content. When it comes to remembering anything personally I remember a picture of a post with a bunch of words. Plus then you are more likely to get engagement on posts such as likes and comments when a picture is involved. Also attention grabbers such as "Guess what?!" will draw peoples eyes to your post because of its urgency. I find the more appealing the post the better. Also, pictures and posts that had people in them or scenic places got the post engagement, views, and clicks. like I said before the more the better the more people click and view or like the more likely your post will show up when someone is looking for a specific thing such as events and will move your post to the top of the page which establishes more views per person. Tagging and hashtagging also influence viewer search when on looking for something specific your page will pop up with their search and when you like something they also like you will pop up closer to their visual feed than without such aspects.

Week 7 part 1


I decided to do a mix of pages to like that range from marketing and event planning group to brands that throw large events and people who are influencers, riders, sponsors. I decided to do a wide range because the more you follow the better the outcome. The brand pages are really helpful in learning good times to post and for using the content they post almost like an outline to use for future events my business plans. The social media marketing and event planning groups I followed also help me link up with other people like me to do collaborations, ask questions and build good connections with people in the same field as me. The specific people I follow are big names in the industry I work in and it can only help more when it comes to invitations of big names to events to increase travel follow. When it comes to growing a business the more you post, the more active you are can only help the traffic flow to certain pages such as in this case Facebook. When liking a page it gives you a list of options called “you may also like” which many social media sites use to grow the number of people that access your page. If you like the same pages as another company or person, it will lead them straight to your site because of the similarity aspects of it.

Week 12 Part 2


      For my first option, I decided to do Meetup Groups. One I really liked was San Marcos wedding planning group (https://www.meetup.com/San-Marcos-Wedding-Planning-Meetup/)  because I haven’t worked in many events such as weddings so I found that it will help broaden my horizon when it came to planning events. I also really enjoyed the fact that they have a discussion board which helps people that have questions or just couldn’t go to the group meetings in San Marcos voice their opinions. It also showed the events they have helped plan and organize to help people understand exactly what they are getting into including photos and a members list. Their about section also helped a lot when I was choosing which group I enjoyed out of the many in California other than the fact it was the closest to me. “Wedding vendors, photographers, videographers, and models are welcome to join. This meetup has the purpose of building each other's businesses by supporting and sharing ideas for business development.” It emphasized that it was a group for all kinds of people to help get in touch with everything you need to plan a wedding such as photographers and vendors.



       For my second option, I decided to go with a different site that wasn’t listed, but for my business, it would be very helpful to network my Event planning business. I decided to use a website called Socialtables (https://www.socialtables.com/blog/event-planning/event-planning-conferences-2019/). On this website, you can find conferences and seminars that are related to your industry that can help teach you valuable lessons when starting up or refreshing a business. The specific one I found was “The Top 20+ Trade Shows and Event Planning Conferences 2019 Has to Offer” this article and website also has “the best” options and learning for “using social media promotion” which is exactly what we are looking for accordance to this class. They are categorized by location, date and what the event is about such as special events and academic event professionals. One that drew my eye is on In San Diego, CA that is focused on the special event industry. Their about sections says “At The Special Event (TSE), the industry’s largest trade show and conference for event professionals, you’ll connect with over 5,000 event colleagues, exhibitors, and mentors. During your time at TSE, you can select from over 100 education sessions, attend showcasing events, network with fellow event professionals, and explore through thousands of products on the exhibit hall floor.” I enjoyed that it emphasized the number of people and connections you can make just by going which include 100 education sections which real people who made a living off of event planning and how they did it/ advice. I think it could also help by meeting as many professionals as possible to help for future job opportunities and connections for uses on future events.

Week 12 Part


One online marketing tool that I actually really enjoyed using in my past marketing jobs is called HootSuite.com. It is a social media management platform that lets your build smarter workflows, scales across your organization and delivers demonstrable ROI and can also help your monitor what people are saying about your brand and help you respond instantly. It allows you to managers sites such as; twitter, Facebook pages, linked in pages, Instagram, Wordpress blogs, vimo, tumblr, evernote, flickr,mailchimp, slideshare, storify and a ton more which includes adding more than one page from each social media site. It is an all in one app where you can see all your pages and post from all of them at scheduled times of your choosing. You can make posts in advance and schedule them for a certain time of day which is why I found it so useful in the first place. You can also cross post which means you can write a post and it will be posted on the sites of your choosing all at the same time. It’s a great social media and marketing tool to use when you have a lot of accounts with regular postings with advertising and more.
It would be easy to integrate this marketing tool for my business and other businesses that a social media based on the fact of what we have learned about specific times being better to post than others on certain days. Being able to plan out tons of posts for the week and then not have to continuously be on each app separately posting when you think is the right time. The marketing tool website also has lots of tips and marketing tricks including real people you can set up with to video chat that will give you real-time advice on how to grow your marketing strategy of your business.
Image result for hootsuite

Monday, April 8, 2019

Week 10 part 2

The main categories I would use would be Social meidas' so that all of my social media would be in one place, Contact information for certain types of events even a list of vendors etc they can contact through me for events, and feedback with comments from past customers and attendees from my events so the customer can get a look into why they should hire us. Another main one would be past events so they can see what exactly has been accomplished and the lengths we could go for them
All of these easily accessible categories will help greatly in growing the business and help the customer feel at ease on what they are looking for and how I can help.
 


I commented on 3 peoples posts: 

Thursday, April 4, 2019

Week 10 Human Interest to a Post

Depending on if your business blog has a face to it such as the one we have in class can depend on how personal a post can be. Adding a personal real human behind the face of a business can really help with helping customers and viewers connect on a deeper level with the company and blogger themselves. When blogging for someone else or a company with personal guidelines that don't recommend a level of very personal outlooks it is important to be able to influence the companies ideal. For example when blogging for a stricter company, putting ideals and acceptable levels of personality to a company can greatly influence the viewer to almost have a relatable situation with the company.


      Adding a guest writer can also help with influencing a personal feel. This can also help new readers to find you when your link is associated with another person's blog which can bump up viewer analytics.


      One thing I have recognized when it comes to business and selling using ads is that the ones that have an emotional appeal tend to do the best. I looked up why emotion is so important and study shows that customers rely on emotion, rather than information to make a decision on which brand they choose and influence. The emotional responses to ads are more influential on a person's intent to buy than the content of an ad.  As Douglas Van Praet, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, wrote in Fast Company, “The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!”  I personally find this very true, when a brand shows a more personable background aka putting a face to the business, I am more likely to stand behind it and more likely to buy the product especially when it is ensuring things such as "when you buy this item 15% is donated to save the oceans".


       The Advertising Research Foundation concluded that Studies show that positive emotions toward a brand have a far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.  Have you noticed this?  when looking at posts from a real human being vs a specifically illustrated post which are you more likely to want to read? A real opinion vs a comprised response is always something I look for in a company. when involving other people such as using real comments from real people in a post I tend to trust the company more and am more willing to buy or share what that company is selling or providing.


       When it comes to business I sometimes find my self too into a comprised specifically illustrated responses. This assignment made me realize that when it comes to me being the customer I am more likely to go with the company that I have a connection with which intern makes me a loyal customer.  I am a creature of habit I go to the same places for specific things, but when looking for a new company I base my decision of reviews of how the company interacts with its customers and the personable feel to make me comfortable when choosing the brand.  The next time you are looking for something new think about why you are choosing to go with that company. For the companies, you are loyal with think about why you are loyal to these companies. Does the emotional and personable feel of the company influence your decision? 


Monday, April 1, 2019

Blog Post week 9 Twitter

         

       Twitter has never really been my thing, I don’t necessarily find it as useful than other social media sites in my opinion. To find my connections I used keywords such as brand names, events I know well, and the word “Marketing” so that I could get an idea of what I have been missing out not using Twitter for my social media profiles. I found it actually very easy and convenient that Twitter, like Instagram, has the verified marker by the user's name so you know that the account you are following is legit.

      I created two lists, the first list is called Brands. Brands are for the major companies that are killing the game in the event categories so that it is easier to keep track of what's going on, who is sponsoring, and key aspects of how to advertise an event the “right way”. The second group is called Marketing, I added people who specialize in marketing and even a twitter marketing page to help strategize the best times to post and who to contact. Creating a list shows you a timeline of tweets from only the accounts on the list which helps keep what you are useful to use and miscellaneous pages separate from each other. They are also easier to keep track of.


       I found that the best times to post on Twitter are Thursdays at noon and Friday 11:00am- noon. Also, 10:00am- 2:00pm Tuesday-Friday seems to also be great times for people on twitter. Of course, posting multiple times a day for a period will help build the number of people who will see your Tweet so Twitter seems to be one of those social media websites that encourages “the more the better” mentality.