The two websites that could use a bit of help:
For the Website Roverp6cars.com http://www.roverp6cars.com/ there were a few immediate Problems for visitors I saw were; Colors, Outdated and organization. The colors of the websites are eye-catching yes, but it's very overwhelming to the viewer. The neon reds, blues, and yellows move your eyes all over the page constantly and make it generally hard to read. Changing the website to a certain subgroup of colors to help the reader scan the page for what they are there for. The page looks super outdated. Although it says it was updated in 2018 it looks more like a rudimentary early 2000s website connected to a myspace page. Changing the font, Removing the moving banners and taking away the block format will make the page flow better and look more like a page someone could trust and would be more willing to buy off of. Organization of the website is all over the place. The website goes from selling parts to special events back to selling parts and then to social media. If they organized into sections of just selling parts then social media, contacts and special events it would help the reader find what they need faster instead of getting frustrated not knowing where to go. Also adding a search bar would help the site out a lot.
For the website Penny juice https://www.pennyjuice.com/ I found a couple of the same problems Rover 6 cars had the main thing was the color combos, The repetition, and picture quality. Once again the colors really through you off guard. I understand that it’s a website geared toward children, but there are better color schemes with multiple colors that look a bit cleaner. The rainbow font is a bit hokey looking. Color gradient like in the examples from the lectures would still be a fun eye-catching website and would make it less overwhelming. Scrolling through the websites there’s a lot repetition to try to coax the viewer into buying the juice, but instead of just huge letters saying BUY Now all over the page they should keep it to the top category for them to make the decision based on reviews of people and maybe even getting more social media websites like Instagram will help the advertising flow more smoothly. The picture quality is not great, to say the least. It makes the product almost look unappetizing and cheap. When you click on the link to learn about the juice it has only two photos that look like they were taken with a flip phone. Better quality photos, more interesting posts and better details when it comes to the juice will help the viewer decided on if they would like to buy it based on how good it looks. At the end of the day, especially nowadays esthetic is key and a picture will sell someone or turn someone off from a product.
The two websites that nailed it:
The website for Apple https://www.apple.com/ is very pleasing for the viewer. The product photos and information on each product is almost flawless. Navigation through the website is fairly easy for the common user. A search bar is always personally what I look for in a great website. The colors flow well together with the black and greyscale backgrounds and the white easy to read font. Each category at the top of the page gives the viewer easy access to exactly what they are looking for. Apple also includes multiple ways of finding a store if you would like to see the product in person, Easy ways to contact support and problem solving on the website. The website overall is very aesthetically pleasing. The advertising isn’t too much in your face with the website presenting good deals for a product.
The website for Toyota https://www.toyota.com/ starts off with a simple navigation technique of asking for a zip code giving you the closest dealerships to the viewer giving it a personal feel. The white and red esthetic isn’t overwhelming. It has easy to use categories at the top including the type of vehicle you want, pricing and contacts. After you find your location there are high-quality photos of the vehicles and videos to watch. Instead of having long paragraphs on what each vehicle offers they have bullet points which is easier for the viewer to read. The main page also has the rewards Toyota has won including the best resale value award which encourages the viewer to want to buy the product knowing there’s a good future to it and is great quality without having to say it. Toyota even has a section that tells you what is going on with news articles with financial offerings for students and military.
The two websites overall are great websites to use, I would fully recommend a trusting looking website such as these to anyone looking for a product. The websites sell itself easy.