Week 15 part 2

Due to the fact I did not have enough page likes to access my anylitcs, I decided to do some research on what exactly Facebook analytics intails. The first major panel in analytics is the facebook insights. This shows how your "reach" is working out. This shows the number of people you have reached and the percentage of people from the previous week, Green shows that it is an up in the number of people, red shows the lesser amount of people from the past week. The reason this is very important to keep track is that it can show you how well your advertisements are doing that bring people to your pages. If you are low for the week then switching up the type of advertising that you are currently doing to better target the majority of people. Another section that goes along with reach is the post engagement, showing which posts have the most engagement narrows down what your customers want to see and what they are looking for. More engagement on a post easily boosts the likely hood someone will see it. Going along with that it also shows positive vs negative feedback. Just because engagement is good does not mean the feedback will be good. Keeping track of positive feed can further narrow down what is best for the business and emphasize good changes that are needed to be made.