For this event, it was around the time "Straight out of Compton" came out and a lot of people started to make memes and it was popular to use Straight out of (your city) which targeted the same demographic as of the people we were looking for. Putting the companies name first to bring in people who have heard of it or are current customers. Between all of the social media posts, and word of mouth this generated around 150 to show up.
This Event is another IR Apparel event that I used for facebook. Using an address implements free advertising because it shows up for people who are within a certain distance from the event. Also to show it was a reoccurring event generates a group of regulars that continue to embrace the band. The pictures show's the location and activity yet is still inclusive to different demographics with a light overlay of the company name.
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