Google Analytics is important because it helps you understand how people use your websites and apps so that we can take action to improve our customers and visitors experience. I decided to analyze the compare section of the google analytics pages to further recognize which feature would be the correct one for my business. The original "Analytics" said that it was perfect for a small business which is a free application that includes; Multiple data collection options across websites, apps, and internet-connected devices, Data access via mobile app, API, email notifications,
The advanced site and app reporting and segmentation (including real-time and user-centric reporting). It includes many other things but those are the main areas that are important to pay attention to with a small business.
The most important feature is the advance site and app reporting and segmentation because it is real-time and user-centric reporting. This way it reports back based on the people who click on the website or certain social media and can help our business form a marketing strategy based on our general customer base. Proactive insights will automatically bring up insights from data on key changes including new trends and other opportunities our business should be aware of. Advertising reports are also key for our business to see which ads are generating the most clicks and bookings. This also includes Google Ads which get "post-Click" performance metrics for people who click on ads and then access our website, this is key for online advertising. These would be checked daily to become most effective in how we run our website and ad bases.
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