Week 16 Future Strategy Part 1

This class has actually shown a lot of valuable content on what advertising in social media entails and how much detail and effort it takes to form the correct advertisements for your business with professional layouts to generate the best engagement from customers. Personally, the social media I preferred to use the most was facebook and Instagram. Those two social media platforms I felt were the best for my business in particular. Learning sections about how to keep posts fun yet professional is really important especially for an event planning business such as mine.

Having a future strategy is important, focusing on which platforms suit my business specifically was a hit or miss. Like I said earlier the two platforms that I found were the most effective for a business such as mine in the event planning industry would be Facebook and Instagram. I found twitter the least effective until we have a big enough platform to advertising on all social media including youtube which is a goal of ours. Implementing tools like the last two chapters involving analytics is the most important to starting up a business keeping track of how your business ads and posts are doing to can help influence the best chance of coordinating posts to a viewers liking.

For my business, because it is almost solely based on marketing through social media and word of mouth I think the more time the better put into social media. Hopefully, about 10 hours a week to at least schedule outposts that will post through hoodsuit throughout the week. Hoodsuit is a great app to use to schedule future posts for certain times of the day and week that it will gain the most views and click aka locating the best time each post should be posted on different social media sights when they have the most active users.

A small formulate plan is through Hoodsuit as mentioned before. Each social media website has a specific time that people are the most active. Instagram is the most active during weekends and Facebook is the most active during the work week. Some social medias are more active in the morning while others are more active during the day and at night. I plan on implementing these times while including key components on a layout of which posts will flow better with one another. Holidays and specials will be posted on upcoming holidays, for example, 4th of July, we will be advertising our deals starting around now in may for anyone's upcoming 4th of July event activities. Each week will have at least two-three scheduled posts as to not be too pushy, again for holiday deals they should be posted more like 5 times a week to get the word out quicker yet still staying in the boundaries of what our business can do and for how many events a day we can handle with the best of the best quality.