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Monday, May 20, 2019
Week 11 Email marketing
To start this off I wanted to preface that before I read this document I wasn't an avid supporter of email marketing. Mainly because for me at least whenever I see a marketing email I most likely will delete it. There are very few times and specific companies that I will almost always open and read. When reading this I found that the reason I read certain emails is that they use different strategies, unlike other marketing emails that I get. The no call to action aka not trying to convince me to spend money tend to be the emails that I read the most. When the article said, " It’s also much more expensive to find new customers than it is to retain the ones you have, so email
marketing helps you increase revenue with those who have already proven they are interested." I understood the big reasons I don't immediately delete or unsubscribe from companies such as; Off-road Ware House, Ocotillo Wells reserve foundation, Vans, and a few other companies. I wanted to be on the email, they don't only send emails out to get their customers to buy, they send emails to update customers on their products or services they are selling with a colorful layout full or interesting pictures, etc with their customers in mind of how to get each one to feel a personal approach.
Expanding emails such as word of mouth is very effective. One thing I've learned working retail over the years is that a bad experience will on average be told to ten other people, and a good experience will only be told to one person. Aka almost everyone will tell multiple people about a bad experience. when you give a good feeling out to a customer they will tell one other person, this one person will feel the urge to go use that business/ spend money then spread the word of how much they also enjoy. This is a very effective strategy when done correctly.
For my business as an event planner, as a newsletter email, I would focus on sending out emails about other events with pieces of information so that my customers have an option to join or be apart of an event. Also, a major one would be updated, filling our customers in on changes and about of the company as the years go on. The moment someone signs up for the mailing list they would receive an almost "welcome to the family" email with an about section of the company. Ending each email would include a slogan they would remember when looking for event planning companies that give a personal yet professional outlook on us.
Content I would think my customers would enjoy would be as I said above about other events, previous and future events including pricing packages and pictures to attract the customer's eyes. From there it would be promotional and update emails. At most these would be spaced out to be about once a week so their inbox isn't flooded and they are not overwhelmed which I find is another reason tend to unsubscribe. I want to focus on the personal feel of the company that we are here to serve them the best we can and not to scam them into spending money.
Expanding emails such as word of mouth is very effective. One thing I've learned working retail over the years is that a bad experience will on average be told to ten other people, and a good experience will only be told to one person. Aka almost everyone will tell multiple people about a bad experience. when you give a good feeling out to a customer they will tell one other person, this one person will feel the urge to go use that business/ spend money then spread the word of how much they also enjoy. This is a very effective strategy when done correctly.
For my business as an event planner, as a newsletter email, I would focus on sending out emails about other events with pieces of information so that my customers have an option to join or be apart of an event. Also, a major one would be updated, filling our customers in on changes and about of the company as the years go on. The moment someone signs up for the mailing list they would receive an almost "welcome to the family" email with an about section of the company. Ending each email would include a slogan they would remember when looking for event planning companies that give a personal yet professional outlook on us.
Content I would think my customers would enjoy would be as I said above about other events, previous and future events including pricing packages and pictures to attract the customer's eyes. From there it would be promotional and update emails. At most these would be spaced out to be about once a week so their inbox isn't flooded and they are not overwhelmed which I find is another reason tend to unsubscribe. I want to focus on the personal feel of the company that we are here to serve them the best we can and not to scam them into spending money.
Monday, April 22, 2019
Week 7 part 2
Week 7 part 1
I decided to do a mix of pages to like that range from marketing
and event planning group to brands that throw large events and people who are influencers,
riders, sponsors. I decided to do a wide range because the more you follow the
better the outcome. The brand pages are really helpful in learning good times to
post and for using the content they post almost like an outline to use for future
events my business plans. The social media marketing and event planning groups I
followed also help me link up with other people like me to do collaborations,
ask questions and build good connections with people in the same field as me. The
specific people I follow are big names in the industry I work in and it can
only help more when it comes to invitations of big names to events to increase
travel follow. When it comes to growing a business the more you post, the more active
you are can only help the traffic flow to certain pages such as in this case
Facebook. When liking a page it gives you a list of options called “you may
also like” which many social media sites use to grow the number of people that
access your page. If you like the same pages as another company or person, it
will lead them straight to your site because of the similarity aspects of it.
Week 12 Part 2
For my first option, I decided to do Meetup Groups. One
I really liked was San Marcos wedding planning group (https://www.meetup.com/San-Marcos-Wedding-Planning-Meetup/)
because I haven’t worked in many events such
as weddings so I found that it will help broaden my horizon when it came to
planning events. I also really enjoyed the fact that they have a discussion
board which helps people that have questions or just couldn’t go to the group
meetings in San Marcos voice their opinions. It also showed the events they have
helped plan and organize to help people understand exactly what they are
getting into including photos and a members list. Their about section also
helped a lot when I was choosing which group I enjoyed out of the many in
California other than the fact it was the closest to me. “Wedding vendors,
photographers, videographers, and models are welcome to join. This meetup has
the purpose of building each other's businesses by supporting and sharing ideas
for business development.” It emphasized that it was a group for all kinds of
people to help get in touch with everything you need to plan a wedding such as photographers
and vendors.
For my second option, I decided to go with a different site
that wasn’t listed, but for my business, it would be very helpful to network my Event
planning business. I decided to use a website called Socialtables (https://www.socialtables.com/blog/event-planning/event-planning-conferences-2019/).
On this website, you can find conferences and seminars that are related to your industry that can help teach you valuable lessons
when starting up or refreshing a business. The specific one I found was “The
Top 20+ Trade Shows and Event Planning Conferences 2019 Has to Offer” this
article and website also has “the best” options and learning for “using social
media promotion” which is exactly what we are looking for accordance to this
class. They are categorized by location, date and what the event is about such
as special events and academic event professionals. One that drew my eye is on
In San Diego, CA that is focused on the special event industry. Their about
sections says “At The Special Event (TSE), the industry’s largest trade show
and conference for event professionals, you’ll connect with over 5,000 event
colleagues, exhibitors, and mentors. During your time at TSE, you can select
from over 100 education sessions, attend showcasing events, network with fellow
event professionals, and explore through thousands of products on the exhibit
hall floor.” I enjoyed that it emphasized the number of people and connections
you can make just by going which include 100 education sections which real
people who made a living off of event planning and how they did it/ advice. I
think it could also help by meeting as many professionals as possible to help
for future job opportunities and connections for uses on future events.
Week 12 Part
One online marketing tool that I actually really
enjoyed using in my past marketing jobs is called HootSuite.com. It is a social
media management platform that lets your build smarter workflows, scales across
your organization and delivers demonstrable ROI and can also help your monitor
what people are saying about your brand and help you respond instantly. It
allows you to managers sites such as; twitter, Facebook pages, linked in pages,
Instagram, Wordpress blogs, vimo, tumblr, evernote, flickr,mailchimp,
slideshare, storify and a ton more which includes adding more than one page
from each social media site. It is an all in one app where you can see all your
pages and post from all of them at scheduled times of your choosing. You can
make posts in advance and schedule them for a certain time of day which is why I
found it so useful in the first place. You can also cross post which means you
can write a post and it will be posted on the sites of your choosing all at the
same time. It’s a great social media and marketing tool to use when you have a
lot of accounts with regular postings with advertising and more.
It would be easy to integrate this marketing tool for my
business and other businesses that a social media based on the fact of what we
have learned about specific times being better to post than others on certain
days. Being able to plan out tons of posts for the week and then not have to continuously
be on each app separately posting when you think is the right time. The marketing
tool website also has lots of tips and marketing tricks including real people
you can set up with to video chat that will give you real-time advice on how to
grow your marketing strategy of your business.
Monday, April 8, 2019
Week 10 part 2
All of these easily accessible categories will help greatly in growing the business and help the customer feel at ease on what they are looking for and how I can help.
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